Saturday, November 21, 2009

What's behind those TV drug ads?

A most warm and generous welcome to my loyal readers of late. I think I am up to 4...5 at the most. Any rate, I have been doing some thinking lately regarding my blog and its contents. As some of you may know, a good old fashion firing from pharmaceutical sales job a year ago (come the day before Thanksgiving) was the catalyst for me to put my thoughts to work. It also has motivated me (...I don't know if that is the right word or not) to write a book about the drug industry. It is an insiders guide, if you will, to what really happens behind those slick drug ads that interrupt an otherwise pleasant evening of watching television. I am approaching the subject as a former drug peddler/pharmacist/MBA kind-of-a-thing.

So, in the spirit of a "customercentric" feedback (that's a big word pharamceutical companies use to show that they are really fulfilling their customers needs), I am looking for some feedback. Would any of you take a little extra time and read over a chapter at each blog posting? I am doing a little of my own market research. If just one of you says, "Blake...knock yourself out!" I will do it. And if you like the content, I will seek a publisher and chase a dream I have had for some time.

Hope to hear from you soon and remember...take as directed!
Blake

Monday, November 9, 2009

I am a mean old man!

Have you tried to get anything done in health care lately? How did that last doctor's visit work out for you? Our family's experience with a follow up surgical procedure on my daughter last week was disaster. How about this week's wait time at your local pharmacy while Mr. Pharmacist was on the phone with your insurance company regarding a denied claim...for the 5th time?

Fear not, I have got your return ticket for your latest journey of frustration! Unfortunately it is not going to be all that fun when your ticket gets punched. Why? Well, it seems to me of late that if any one of us needs to reach Health Care Happyland, we must get grumpy...maybe even mean, or dare I say obnoxious. Yeah...that's the ticket!

We pharmacists are not programmed like that. Remember...we are usually social folks, accessible, and trustworthy with all that sensitive health information you share with us. So, it pains me (with a pain that oxycodone will not ease) to know that I have turned into a mean old man...dare I say even a jerk! To get my daughter proper pain relief in the hospital, I fired the nurse practioner that was pretendint to take care of her. I told her to stay out of her room and not to touch her...ever again! And it wouldn't hurt for her to work on your bedside manner. I told her that too. I didn't feel one bit guilty about it the confrontation. Of course, for all that trouble, she kicked my daughter out on the street with discharge orders in hand the next morning. We didn't get as much as a "nice havin ya here!"

What has happened to the days of yore when a patient's simple direct request was heard and appreciated and most importantly acted upon? Help me out hear readers with the grump factor or I will end up like those 2 old guy muppet characters yelling from the balcony in Sesame Street! When you have made a pharmacist mad, you know that that is serious stuff!

So as those bafoons in congress continue to debate about a national health care plan, go ahead get a little heated under that white collar of yours. Your advocacy with a little edge on the side will get health care providers attention and there is a good chance you will see results years before the US figures a decent health care plan

...take as directed.
blake and still grumpy